As business owners, we tend to want to achieve long-term success with our social media and digital marketing efforts instantly; and just give up when it feels as if the results are taking too long to show. Truth is, lasting success with social media is never instant. It takes at least 6-9 months for good consistent content to pick up momentum online and get the attention of an audience.
It’s also funny how the fast-paced world of today has almost turned us into instant gratification junkies. Marketers and businesses are faced with the challenge of snatching the attention of their audience within 8 seconds, or they move to the next best thing.
Social media is a long term commitment. It’s not a quick fix. It’s not going to save your broken business. If you’re looking for a quick win with social media without the investment, you might as well spend your time on something else.
So, what do you need to do for success? In a nutshell here are some key pointers:
Put some time aside to spend on research
Understand the role that Social Media plays in your business and how long it’s going to take you to be successful.
Know your audience
Get to know what your audience wants, establish how your content is going to add value in their lives, and you will help them achieve their goals.
Define your goals and objectives
Start detailing what success means to you.
Build your social media strategy and plan
Determine your key performance indicators (KPIs)
How will you measure success? KPIs will help measure your transformation.
Build and launch
Establish your presence on the top social networks that will provide you the highest return, based on where your target audience is active – and most importantly serve the needs of your customers.
Lastly: Tweak, optimize, repeat.
Establishing a profitable, effective social media presence for your business takes time, and yes, it also takes effort. It won’t solve all of your problems with just a few posts; but done right, social platforms can be a key connective medium between you and your target audience, and solidify your broader marketing process.