If you’re starting out with email marketing as a small business or brand and you’re wondering how to go about it, there are great ways on how to build and grow an email list without spending money on ads. As previously highlighted, email marketing is one of the go-to strategies in Digital Marketing and getting started is fairly easy. Here’s how to build and grow an email list:
Use Your Existing Database.
Whether you’re an SMME or a Solo entrepreneur, you’ve surely had email interactions with potential clients and those who’ve already bought into your products and services, so you have existing databases made up of people who already know you. If you’re worried about your marketing emails to them feeling unsolicited, don’t. You’ll have an unsubscribe button right at the end of the email. So there’s always an option to opt-out.
Have an Opt-In pop-up on your Website
Email Marketing software companies have made things simple and stress-free for non-tech savvy entrepreneurs. Companies such as MailChimp and Convertkit have a sign-up form option within their apps. Once you have an account, you’re able to create a website pop-up prompt for website visitors.
Create A Facebook Group
Having a Facebook Group has many great benefits for small businesses. With this, you will not only have an audience that you’ll be building a mailing list from; you’ll also have an audience that you’ll be sharing value-packed content with – showing off your skills and building trust with them. So, you’re no longer posting to a cold audience on your Facebook page, you’re posting to a warm audience in a Facebook Group. Find a fun way to request an email address when a new member joins your Facebook group.
There’s also an option to highlight the email sign-up on your main business page, you can have this as a focus for a few weeks, or as long as you wish.
Use Your Business Card Collection
When you meet people face to face for any reason, ask for their business card. Offer yours. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use your own business cards to further drum up emails; add an offer on the back of your card that encourages people to sign up to receive your emails.
Host A Business Event
Stage an event — lunch gathering, topic talk, book club or whatever works to get people in the door. Drop invitations at nearby businesses, post the notice on your front door and advertise in local media. Ask people to RSVP with their email addresses.
Build A List Using ‘email only’ Specials
Once you’ve built a solid list of email subscribers, reward your loyal email followers with specials that are only available to them. Encourage them to forward the link to your sign-up page to friends and family.
Create A Downloadable Freebie
Your audience is always on the lookout for tips tricks and How-Tos from different industry experts such as yourself. So why not create a quick PDF within your niche that your audience could make use of sharing your expertise? Create a downloadable freebie and grab the email addresses of your audience in exchange for it.
Your Blog Is Your Best Friend
Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Require blog visitors to provide an email address in order to leave comments, and set it up so that they have to actively opt-out if they don’t want their email address included on your mailing list.
Invite People To ‘join the club’
Offer a birthday or anniversary club that allows people to “enroll” by providing their email address and relevant date. Reward them with a special offer for signing up, and follow up with something else special, such as a discount coupon, on their birthday or anniversary date.
Have you tried any of the above methods? Let me know how it’s working out!